With the rapid pace of digitalisation and the rise of data-driven technologies, the issue of data protection has become increasingly important, as personal data is now widely seen as a valuable asset. In response to this development, the Nigerian Data Protection
Act establishes a legal framework designed to safeguard individuals’ data rights. However, like many laws in Nigeria, its practical impact is limited by challenges such as weak enforcement mechanisms and gaps within the existing legal structure. This article, therefore, examines the Nigerian Data Protection Act, with a focus on assessing its effectiveness and continued relevance in the digital age. The study adopts a doctrinal research methodology.

Keywords: Data, Data Protection, Artificial Intelligence, Digitalisation, Digital age.